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| Lack Of Promotion |
| If you want to attract new members, then you need to promote your loyalty program. Promotion is a great way of getting people involved in your program and encouraging them to stay loyal. |
| Your program may be decades old but the customer across the counter may have just heard about it. So, you need to make sure that your loyalty program is well-promoted in all of your marketing activities. |
| The “Program Benefits Promise” and its promotions should also be easy-to-understand so anyone can understand what they mean when they see an in-store promotion, an email, or a banner ad – even if they don’t speak English as their first language! |
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