Shout out to Loyalty: Its our time now… it’s the Age of Loyalty

This Sunday the world watched another Epic Australian Open final. In men’s tennis we are at the changing of the Guard (so to say). The mighty Federer and Nadal, great Champions are surely slowing down, their infallibility being questioned.

Djokovic stood tall for the Great Champions and was given a full run around by a rising Thiem. The match ebbed and flowed and held me in its grip throughout the five sets.

While the match demanded full attention… my eyes kept looking at the advertiser’s panel. Right behind the players, in the finals of the Australian Open Men’s Final was something new.

The Key Advertisement was for a Loyalty Program! The all new Loyalty Program for the Accor Group.

This underlines our long standing belief… Loyalty will be the sustainable Competitive Advantage.

Not, the Great Indian Sale/ Sabse bada din, not the short time promotions and schemes… but Loyalty.

Loyalty Programs build outside in with the Customer at its centre.

Loyalty Programs promising the right mix of economic rewards, emotional connects and ego gratification

Loyalty Programs that utilise the innovations and capabilities that are brought about by emerging MarTech into a seamless solution.

Loyalty Programs that are built around the understanding of customer needs, wants and preferred communication channels

Loyalty Programs that resonate with empathy and the common shared values of the Brand and its Customers.

Let’s take today to celebrate the victories, the heart of a Champion in Djokovic and…

The emerging Age of Loyalty where it is becoming a brand differentiator at the global scale.

#customerloyalty #loyaltyprograms #loyaltyprogramdesign

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